Give them a reason to join now! [e.g. extra bonus or discount]
[Big picture benefit of your program]
e.g. Eliminate the guesswork from sales and marketing in your business and create a custom, 90-day system you can repeat again and again!]
You're a [ideal client] who is dreaming of [key outcome you will help them achieve].
You've taken the leap, started [what you teach] and
even [initial step they've taken].
But you're not seeing the [result] you had hoped for,
and now, [problem they are experiencing].
You're frustrated because...
*detail small, specific moments they would be experiencing now (point A)
-
You've taken self-study courses, [another thing they've tried], [another thing they've tried] - but it's just not clicking.
-
You're struggling with the highs and lows, and can't figure out how to [what they want most]
- You're seeing other [ideal clients] hit major milestones, and wondering what you're missing.
- You feel like you're doing all the right things but it's not...
I get it.
Explain how this relates to your experience.
- How and why did you come up with this course?
- Was it personal experience?
- Something your clients come to you often about?
- Explain what made all the difference in solving this problem (for yourself or past clients).
Imagine what it would feel like to...
*paint the picture of point B
Top outcome of your course
(e.g. a sense of ease and alignment
in your sales strategy - so selling
finally feels good!)
Top outcome of your course
(e.g. Confidence and peace of mind
knowing you’re doing the right
things to grow your business)
Top outcome of your course
(e.g. Clarity about your
goals and a practical plan
to achieve them)
All without [what other courses do].
*explain what makes your course different to similar courses out there
Introducing
[Course Name] is a [length of course] [type of program - self-study course/online course] for [ideal clients] who want to [what they will do in your course] so they can [big picture benefit].
Example: 90-Day Growth Strategy is a 3-month online course for early-stage entrepreneurs who want to implement a strategic marketing and sales system so they can earn consistent and predictable revenue.
“If you have a testimonial you can spotlight, share that here."
— Client name
If you don't have any yet, that's okay! Add this section in at a later date.
At the end of our [length of course] together, you'll walk away with:
Replace these icons with your own!
Detail something tangible they will walk away with. (E.g. A personalized and repeatable 90-day sales and marketing system (that you can use again and again)
Detail something tangible they will walk away with. (E.g. Sales booster strategies you can implement whenever you need!)
Detail something tangible they will walk away with. (E.g. A well-crafted and aligned offer that sells (1:1 coaching, group program,online course or membership))
Detail something tangible they will walk away with. (E.g. An audience growth system that
helps you promote your offer in an authentic and genuine way)
Detail something tangible they will walk away with. (E.g. A detailed launch strategy
and action plan)
Detail something tangible they will walk away with. (E.g. All your marketing assets and your
first "mini-launch" under your belt)
Here's what you'll be learning:
Detail the topics of each module/week.
Module 1: [Title]
Detail what they will learn here.
Module 2: [Title]
Detail what they will learn here.
Module 3: [Title]
Detail what they will learn here.
Module 4: [Title]
Detail what they will learn here.
Module 5: [Title]
Detail what they will learn here.
What you get when you join
[your course name]:
-
Is it live coaching sessions? Self-study online course?
- Is there any support? E.g. Q&A calls, Facebook group or Slack channel for support
- Are there worksheets, templates or cheatsheets?
-
Are there tech tutorials? Guest experts?
-
Is there a community element? Or some way of accountability and support from peers?
- Anything else?
Optional: Become one of our founding members and get a special, early enrollment gift
Get access to [Your Bonus Name], [explain the bonus], when you join before:
Join [Program name] now!
Below you will see a sample pricing table. If you only have 1 price point, you can delete a table. All bonuses & early-bird pricing are also optional.
PAY IN FULL
(BEST VALUE)
ONE PAYMENT OF:
$497 $397
-
Complete [Course Name] system
-
Facebook group for support
-
10 Done-for-You Templates
-
BONUS: Bonus title
-
FAST ACTION BONUS: Bonus title
-
*Save $100 when you choose the pay-in-full option over the payment plan*
PAYMENT PLAN
(MOST FLEXIBLE)
3 MONTHLY PAYMENTS OF:
$197 $159
-
Complete [Course Name] system
-
Facebook group for support
-
10 Done-for-You Templates
-
BONUS: Bonus title
-
FAST ACTION BONUS: Bonus title
-
Is this program right for me?
This program is a fantastic fit for you if:
-
You are [your ideal client] who is ready to [what your course facilitates]
- You're [problem they are experiencing] so you're looking for a [desired solution]
- You're ready to commit to [change]
This program isn't the best fit for you if:
-
[Share who this course is not right for - this could be industry type, level, niche]
-
You're not willing to [action required]
Questions?
Email me at name@youremail.com and
I'll help you decide if it's right for you!
Maybe you're thinking...
I don't have enough time
My goal is to speed up this process for you so you can see [result] from your course ASAP.
That means you'll get done-for-you campaigns and templates that you can install and customize in no time.
These resources will save you hundreds of hours, which means you'll have more time to [what they are excited about].
What if it doesn't work for me?
I totally get it! This is such a common fear that holds us back from taking action, and it almost stopped me from [taking the first step]. But I'm so glad I pushed through the fear and did it anyway!
After [your experience], I've figured out the [strategies that work best].
What if... [specific objection]
Reassure them that this is something that they can absolutely overcome!
Here's what happens when you join:
Detail what happens after they join your course.
Do they receive a confirmation email? When can they expect a response?
Example:
1. You'll receive an excited email from me welcoming you to the course!
2. You get immediate access to all course materials so that you can get started right away. Yay!!
Frequently asked questions
Here are a few answers to our most common questions
CAN I REALLY DO THIS?
Overcome self-doubt objection here!
WHEN DOES THE COURSE START AND FINISH?
You'll get access to the entire Course Name system as soon as you enroll!
HOW IS THE COURSE DELIVERED?
Lessons are comprized of videos tutorials, worksheets and easy-to-follow written instructions.
HOW LONG DO I HAVE ACCESS TO THE COURSE?
How long they have access.
WHAT IF I AM UNHAPPY WITH THE COURSE?
I am 100% confident in the quality of Course Name. Explain refund policy here.
STILL HAVE QUESTIONS?
I'm happy to answer any questions you may have so you can determine if this course is right for you! Email me at yourname@youremail.com and I'll get back to you asap.
Before you go...
If there's one thing I want you to remember, it's this:
Trust your gut!
If you've read this far, I have a feeling this program could be exactly what you need. So don't second guess yourself.
If you're worried you're not ready yet, or aren't 100% convinced [Course Name] is the perfect fit - reach out to [your email].
I'll be totally honest about whether I think this program will help you with your next phase of [their goal].
You've got nothing to lose.
So what are you waiting for?